NASCAR will lose one of its most visible figures in 2016. Miss Coors Light will no longer be seen at NASCAR Sprint Cup events next season. The news was revealed Monday night as the current Miss Coors Light announced via social media that she is out of a job.
“I am sad to announce that Coors Light is going through a rebranding/budget cut phase & they had to make a last second decision, there will no longer be a Miss Coors Light program within the sport of NASCAR,” the current Miss Coors Light, Amanda Mertz wrote.
Coors Light is the Official Beer of NASCAR, and sponsors the Coors Light Pole Award for the Sprint Cup, Nationwide and Camping World Truck series. Coors Light also provides special access through its brand ambassador, Miss Coors Light, who presents the Pole Award, makes special appearances and interacts with race fans at the track and through social media
The Miss Coors Light NASCAR program had been around since 2010 with Rachel Rupert as the first brand ambassador MORE>>>
Greg is the author of "The Nuts and Bolts of NASCAR: The Definitive Viewers' Guide to Big-Time Stock Car Auto Racing" and has been published in major publications across the country including the Los Angeles Times, the Cleveland Plain Dealer and the Atlanta Journal-Constitution. He was also a contributor to Chicken Soup for the NASCAR Soul, published in 2010, and the Christmas edition in 2016. He wrote as the NASCAR, Formula 1, Auto Reviews and National Veterans Affairs Examiner for Examiner.com and has appeared on Fox News. He holds a BS degree in communications, a Masters degree in psychology and is currently a PhD candidate majoring in psychology. He is currently the weekend Motorsports Editor for Autoweek.
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