Stacking Pennies, Chasing Dreams: LaJoie’s Bold 2025 NASCAR Move

LAS VEGAS, NEVADA - OCTOBER 15: Corey LaJoie, driver of the #7 OpTic Gaming Chevrolet, waits on the grid during practice for the NASCAR Cup Series South Point 400 at Las Vegas Motor Speedway on October 15, 2022 in Las Vegas, Nevada. (Photo by Sean Gardner/Getty Images)
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Corey LaJoie announced Monday a bold new chapter in his NASCAR career for 2025. The 33-year-old will return to the NASCAR Cup Series behind the wheel while also stepping into the role of analyst for Prime Video’s NASCAR broadcasts. In typical LaJoie fashion, he’s doing it with flair, grit, and a touch of audacity.

LaJoie will race the No. 01 Ford Mustang Dark Horse for Rick Ware Racing in a limited schedule, kicking off with none other than the Daytona 500. That No. 01? It’s a nod to his Stacking Pennies brand—a podcast-turned-performance movement built on the idea that small victories lead to big success. Think of it as self-help, but with horsepower. And frankly, it’s become one of NASCAR’s most popular podcasts.

Now, about Daytona. LaJoie’s No. 01 car will be one of the “open” entries, meaning he’s not guaranteed a starting spot. He’ll need to be one of the two fastest open drivers in time trials or deliver the goods in the Duel qualifying races. Pressure? Sure. But for LaJoie, that’s just another Tuesday.

“Rick Ware is someone who makes things happen,” said LaJoie. “He’s allowed me to put the No. 01 on his Ford Mustangs, building off the brand fans have related to, supported, and cheered for. I’m proud of what we’ve accomplished and excited for what’s ahead, beginning at Daytona.”

LaJoie’s career has been anything but smooth sailing. He’s scrapped and clawed his way through NASCAR, earning respect not just for his grit on the track but for his sharp, insightful takes off of it. Those insights have landed him a gig with Prime Video, which begins its NASCAR broadcasts on May 25 with the Coca-Cola 600. Expect plenty of LaJoie’s trademark honesty and humor as he balances driving and analyzing.

“In many ways, my driving career has been more successful than I ever could’ve dreamed,” LaJoie reflected. “Yet I lose sleep feeling I never reached my full potential behind the wheel. The pursuit of bettering myself and others around me has never been more important. My presence on the track will look different, but my heart is set on making a lasting impact in the sport.”

It’s classic Corey LaJoie: relentless, determined, and impossible to overlook. Whether it’s stacking pennies or stealing the show, you’ll want to keep an eye on him in 2025.

Greg Engle