Technology giant Microsoft, NASCAR and Hendrick Motorsports announced new multi-year official agreements Monday. The agreements designate Microsoft as an Official Technology Partner of NASCAR and a major technology partner of Hendrick Motorsports. Tuesday Hendrick Motorsports unveiled a paint scheme for driver Dale Earnhardt Jr. The scheme will highlight Windows 10 primary sponsorship of Earnhardt Jr.’s No. 88 Chevrolet SS at Sonoma Raceway on June 28 and Pocono Raceway on August 2.
“NASCAR and Hendrick Motorsports are perpetual innovators in motorsports,” said Steve Guggenheimer, Corporate Vice President, Developer Experience and Evangelism at Microsoft. “This sport demands constant innovation, to have its boundaries pushed, so that the sport delivers the exciting experiences expected by fans. The Windows mobile inspection application we launched last year is a great example of how innovative solutions can push boundaries and make the racing experience even better. We’re looking forward to the next solutions that we can deploy with both NASCAR and Hendrick Motorsports to push each of our organizations forward.”
In a statement the sanctioning body said they and Hendrick Motorsports will adopt the Windows 10 platform and Microsoft Azure to deliver technology solutions to help improve performance on and off the track. NASCAR and Microsoft first collaborated last season to make car inspections more efficient and improve communication among NASCAR officials in the garage. NASCAR says that by using the Windows mobile inspection application, the sanctioning body has reduced the time it spends examining cars prior to races nearly in half. Officials are also able monitor in real-time the progress of each race car as they are inspected for safety and competition-specific regulations. MORE>>>
Greg is the author of "The Nuts and Bolts of NASCAR: The Definitive Viewers' Guide to Big-Time Stock Car Auto Racing" and has been published in major publications across the country including the Los Angeles Times, the Cleveland Plain Dealer and the Atlanta Journal-Constitution. He was also a contributor to Chicken Soup for the NASCAR Soul, published in 2010, and the Christmas edition in 2016. He wrote as the NASCAR, Formula 1, Auto Reviews and National Veterans Affairs Examiner for Examiner.com and has appeared on Fox News. He holds a BS degree in communications, a Masters degree in psychology and is currently a PhD candidate majoring in psychology. He is currently the weekend Motorsports Editor for Autoweek.
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