JOLIET, Ill. — Michael Waltrip Racing had positive sponsorship news Friday. Peak Motor Oil has signed on with Clint Bowyer’s No. 15 Toyota as primary sponsor for three races in each of the next three Cup seasons.
In addition, Peak will fill an associate sponsorship role on all three MWR cars for the entire seasons. The deal with MWR won’t affect Peak’s personal services contract with Danica Patrick, who represents the brand in a variety of advertising media.
“We have a number of people we’re very proud to be associated with across a number of sports,” said Bryan Emrich, vice president of marketing for Old World Industries, parent company of the Peak brands. “So Danica’s certainly still a big part of our organization.
“But we’re excited to have Clint and all of Michael Waltrip be on board with us.”
Greg is the author of "The Nuts and Bolts of NASCAR: The Definitive Viewers' Guide to Big-Time Stock Car Auto Racing" and has been published in major publications across the country including the Los Angeles Times, the Cleveland Plain Dealer and the Atlanta Journal-Constitution. He was also a contributor to Chicken Soup for the NASCAR Soul, published in 2010, and the Christmas edition in 2016. He wrote as the NASCAR, Formula 1, Auto Reviews and National Veterans Affairs Examiner for Examiner.com and has appeared on Fox News. He holds a BS degree in communications, a Masters degree in psychology and is currently a PhD candidate majoring in psychology. He is currently the weekend Motorsports Editor for Autoweek.
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