Two weeks ago Kyle Busch said a contract extension with Joe Gibbs Racing was all but done. Thursday it became official when the team announced it has extended its contract Busch and has added a multi-year extension to its partnership with Mars Inc.
“Since the start of our partnership together in 2008, our relationship has been strong,” said Joe Gibbs, owner of Joe Gibbs Racing. “As a team owner, the hope is to find partners and drivers that help us grow as an organization, and Kyle Busch and Mars, Incorporated have done exactly that. We have one of the longest partnerships in all of sports, and that really speaks to the strength of the understanding and respect we have for one another.”
Since Busch’s debut with JGR in 2008 the 2015 Monster Energy NASCAR Cup Series Champion has 40 wins behind the wheel of Mars sponsored race cars and a storybook 2015 season that saw Busch come back from injury to win his first Championship.
“I’m proud and honored to continue to compete for Joe Gibbs Racing and Mars,” explained Busch, who finished fourth in the 2018 Monster Energy NASCAR Cup Series. “Racing for more than a decade with such an iconic team and sponsor has been incredible, and knowing that we can continue this winning relationship is very special.”
The primary sponsorship for the team is a rarity in NASCAR with mores teams having to rely on multiple associate sponsorships to fund full seasons.
“This relationship started over a decade ago and we have experienced more success than any of us ever thought possible,” said William Clements, Global Vice President, Sponsorship & Community Events, Mars, Incorporated. “Partnering with Joe Gibbs Racing and Kyle Busch provides us with a unique opportunity to elevate our brands by aligning ourselves with a world-class sport, racing team partner and driver, as well as the most dedicated fans in all of professional sports.”