In the past few months the talk in NASCAR has been about what to do to make the sport better. Shorter races, new aero packages to create better racing on the track and changing up the order of the races, are just some of the subjects being bantered about. Drivers have even formed a council to open a dialogue with NASCAR. All this talk comes amid the facts that there are fewer fans in the seats and fewer eyes on the TV broadcasts . Although to be fair ratings for opening part of the season are up slightly for Fox, the TV ratings have been falling for the past few years. All this has led tracks to removing seats, and NASCAR to hire a bunch of very smart, and very good, people who now work for NASCAR Integrated Marketing Communications.
NASCAR has talked to its drivers, its stakeholders (sponsors) and others around the sport trying to find a magic formula that will lift the sport back towards where it once was.
The problem however may be that NASCAR has been talking to the wrong people. MORE>>>