Toyota turns to technology to gain edge in NASCAR

(Photo: Toyota)
(Photo: Toyota)
(Photo: Toyota)

Toyota Racing Development worked with Microsoft to develop and deploy a new application that will aid Toyota’s NASCAR teams. TRD and Microsoft unveiled the new system Saturday at Daytona International Speedway site of Sunday’s Daytona 500.

The touch enabled app was designed to be a mobile computing platform to aid crew chiefs and drivers monitor real time data.

“The Trackside app for Windows 8 on Surface Pro allows Toyota teams to spend more time driving and less time in the garage reviewing performance data,” said Jason Campbell, group product marketing manager at Microsoft. “With a touch-based mobile tablet that can go from portable note taker to a high-performance monitor in less time than it takes to change even one tire.” MORE>>>

Greg Engle
About Greg Engle 7421 Articles
Greg is a published award winning sportswriter who spent 23 years combined active and active reserve military service, much of that in and around the Special Operations community. Greg is the author of "The Nuts and Bolts of NASCAR: The Definitive Viewers' Guide to Big-Time Stock Car Auto Racing" and has been published in major publications across the country including the Los Angeles Times, the Cleveland Plain Dealer and the Atlanta Journal-Constitution. He was also a contributor to Chicken Soup for the NASCAR Soul, published in 2010, and the Christmas edition in 2016. He wrote as the NASCAR, Formula 1, Auto Reviews and National Veterans Affairs Examiner for and has appeared on Fox News. He holds a BS degree in communications, a Masters degree in psychology and is currently a PhD candidate majoring in psychology. He is currently the weekend Motorsports Editor for Autoweek.