Richmond NASCAR Sprint Cup race gets sponsor

Photo: RIR
Photo: RIR

The race once known as simply the NASCAR Sprint Cup 400, will now be the Capital City 400 presented by Virginia is for Lovers. The track announced the sponsorship Tuesday only days away from Saturday night’s event.

“This partnership between Richmond International Raceway and the Virginia Tourism Corporation is an extension of the decades-old relationship we have both enjoyed,” said RIR President Dennis Bickmeier. “Virginia tourism means a lot to us at RIR and we do everything we can to promote this beautiful state. NASCAR fans know that when they come to Virginia for a race, they are coming to an amazing destination rich in history, entertainment and excitement for the whole family.”

Richmond International Raceway has hosted Cup races since 1953. The Capital City 400 name pays tribute to the past, when RIR hosted NASCAR Sprint Cup Series races that included the “Capital City” name annually from 1962 to 1980. MORE>>>

Greg Engle
About Greg Engle 7421 Articles
Greg is a published award winning sportswriter who spent 23 years combined active and active reserve military service, much of that in and around the Special Operations community. Greg is the author of "The Nuts and Bolts of NASCAR: The Definitive Viewers' Guide to Big-Time Stock Car Auto Racing" and has been published in major publications across the country including the Los Angeles Times, the Cleveland Plain Dealer and the Atlanta Journal-Constitution. He was also a contributor to Chicken Soup for the NASCAR Soul, published in 2010, and the Christmas edition in 2016. He wrote as the NASCAR, Formula 1, Auto Reviews and National Veterans Affairs Examiner for and has appeared on Fox News. He holds a BS degree in communications, a Masters degree in psychology and is currently a PhD candidate majoring in psychology. He is currently the weekend Motorsports Editor for Autoweek.