GM unveils the 2014 Chevrolet SS at Daytona International Speedway

Chevy unveiled the SS Saturday at Daytona (Photo: Greg Engle)

 

Chevy unveiled the SS Saturday at Daytona (Photo: Greg Engle)
Chevy unveiled the SS Saturday at Daytona (Photo: Greg Engle)

General Motors unveiled its first V-8, rear-wheel-drive performance sedan since 1996 at Daytona International Speedway Saturday. The Chevrolet SS has been seen in public as the manufacturer chose the model as its entry into the 2013 NASCAR Sprint Cup Series but the production model has been largely kept under wraps. The racecar will make its competitive debut Saturday during the Sprint Unlimited race.

“We did the Chevrolet SS specifically to race it in NASCAR so we felt like this was appropriate,” Jim Campbell, vice president of performance vehicles and motorsports for Chevrolet said Saturday when asked about unveiling a passenger car at a NASCAR venue.

“NASCAR and the France family agreed that this would be a great place to unveil it,” Campbell said. “So we waited to unveil it here. We wanted to unveil the racecar a little bit earlier because we had timing issues with sponsors and a lot of marketing activities with the teams that needed that timing to be at the end of November. It was a great way to cap off last season and today was the day we targeted to reveal it here at Speedweeks.” MORE>>>

About Greg Engle 7420 Articles
Greg is a published award winning sportswriter who spent 23 years combined active and active reserve military service, much of that in and around the Special Operations community. Greg is the author of "The Nuts and Bolts of NASCAR: The Definitive Viewers' Guide to Big-Time Stock Car Auto Racing" and has been published in major publications across the country including the Los Angeles Times, the Cleveland Plain Dealer and the Atlanta Journal-Constitution. He was also a contributor to Chicken Soup for the NASCAR Soul, published in 2010, and the Christmas edition in 2016. He wrote as the NASCAR, Formula 1, Auto Reviews and National Veterans Affairs Examiner for Examiner.com and has appeared on Fox News. He holds a BS degree in communications, a Masters degree in psychology and is currently a PhD candidate majoring in psychology. He is currently the weekend Motorsports Editor for Autoweek.