Craftsman Tools, whose early sponsorship of the NASCAR Truck Series helped spur its growth and popularity, will return as the entitlement sponsor for the series in 2023.
“It doesn’t matter who you are—an auto enthusiast, a home builder, a homeowner—you can relate to the genuine edge that is the Truck Series,” said Doug Redpath of Stanley Black & Decker, Craftsman’s parent company, during Friday’s announcement at Daytona International Speedway.
“It has something different, and that’s what Craftsman has—a lot of heritage, we a lot of history together that everybody’s excited about and everybody can relate to. I think that’s what makes this relationship so exciting. It’s a new beginning, it’s a bright future and it’s an exciting future for all of us.”
Craftsman was the title sponsor of the Truck Series from its inception in 1995 until 2008. The return of the brand will take place when the trucks race at Daytona on Feb. 17, 2023.
Friday’s press conference also included an announcement that Stanley Black & Decker has been named Official Tools Partner of NASCAR.
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