GM unveils the 2014 Chevrolet SS at Daytona International Speedway

 

Chevy unveiled the SS Saturday at Daytona (Photo: Greg Engle)

Chevy unveiled the SS Saturday at Daytona (Photo: Greg Engle)

General Motors unveiled its first V-8, rear-wheel-drive performance sedan since 1996 at Daytona International Speedway Saturday. The Chevrolet SS has been seen in public as the manufacturer chose the model as its entry into the 2013 NASCAR Sprint Cup Series but the production model has been largely kept under wraps. The racecar will make its competitive debut Saturday during the Sprint Unlimited race.

“We did the Chevrolet SS specifically to race it in NASCAR so we felt like this was appropriate,” Jim Campbell, vice president of performance vehicles and motorsports for Chevrolet said Saturday when asked about unveiling a passenger car at a NASCAR venue.

“NASCAR and the France family agreed that this would be a great place to unveil it,” Campbell said. “So we waited to unveil it here. We wanted to unveil the racecar a little bit earlier because we had timing issues with sponsors and a lot of marketing activities with the teams that needed that timing to be at the end of November. It was a great way to cap off last season and today was the day we targeted to reveal it here at Speedweeks.” MORE>>>

Comments

This entry was posted in Main Page, NASCAR News, Top Stories and tagged , , . Bookmark the permalink.

Comments are closed.


Keep warm on cold nights at the track in Official NASCAR Jackets at Store.NASCAR.com

Keep warm on cold nights at the track in Official NASCAR Jackets at Store.NASCAR.com