Keselowski Eyes Talladega Turnaround After Rough Start to 2025

TALLADEGA, ALABAMA - APRIL 26: Joey Logano, driver of the #22 Shell Pennzoil Ford, (L) and Brad Keselowski, driver of the #6 BuildSubmarines.com Ford, talk on the grid during qualifying for the NASCAR Cup Series Jack Link's 500 at Talladega Superspeedway on April 26, 2025 in Talladega, Alabama. (Photo by Logan Riely/Getty Images)
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Brad Keselowski is a former NASCAR Cup Series champion – claiming the title in 2012 in only his 16th full-time year competing in the series – and leads all drivers with six Talladega Superspeedway trophies. That’s all encouraging, but the 41-year old owner-driver of the No. 6 Roush Fenway Keselowski Racing Ford would really like to resume that big track magic this weekend and jumpstart an uncharacteristically “off” start to the 2025 season.

Keselowski is still racing for his first top-10 of the year – an 11th place showing at the 1.5-mile Las Vegas Motor Speedway is his best result and he sits an uncharacteristic 31st in the championship standings.

The 2.66-mile Talladega high banks, however, presents a level of confidence for the former champ. He won his very first NASCAR Cup Series start at the track in 2009. He’s got 12 top-five showings – including three runner-up finishes – and has finished in the top-10 in half of his 32 starts, a remarkable statistic at a drafting track.

“It’s definitely not my best [season] start,’’ Keselowski allowed. “It doesn’t feel like my best start, but I’ve got my eternal optimist glasses on and I see the potential. The potential for this team is higher than any team I’ve had the last four or five years and we just have to recognize it. There’s a lot of talent and a lot of fresh faces and the mistakes that come with that. We have to clean that up and recognize our potential.”