William Byron arrives in Fort Worth this weekend both the most recent NASCAR Cup Series winner – at Martinsville, Va. last week – and also the defending winner of Sunday’s AutoTrader EchoPark Automotive 400 at Texas Motor Speedway
NASCAR has consistently worked on its social media presence, adapting to a change in how the market consumes content.
Three Hendrick Motorsports drivers—William Byron, Kyle Larson and Chase Elliott—finished 1-2-3 in Sunday’s Cook Out 400 at Martinsville Speedway.
It was a storybook finish to the weekend, but William Byron had to fight for it.
Ford may have won the championship every year since the Next Gen was introduced, but the brand had dominant speed.
Aric Almirola dominated at Martinsville in the Xfinity Series, leading 148 of an eventual 251 laps, but it came down to an intense overtime finish to bring the victory home.
The Next Gen car has not impressed on the short tracks since its debut.
Kyle Busch had quashed any suggestion that he stepped down by leaving his old Joe Gibbs Racing team to join Richard Childress Racing by winning in his second race with the team.
Eckes went against the grain at Bristol, and he reaped the rewards.
Brandon Jones is always confident coming into Martinsville, and it paid off Friday with a pole award for the NASCAR Xfinity Series.