Bubba Wallace named Comcast Community Champion of the Year

LONG POND, PENNSYLVANIA - JUNE 27: Bubba Wallace, driver of the #43 Victory Junction Chevrolet, waits on the grid prior to the NASCAR Cup Series Pocono Organics 325 in partnership with Rodale Institute at Pocono Raceway on June 27, 2020 in Long Pond, Pennsylvania. (Photo by Jared C. Tilton/Getty Images)

For his work with the Live To Be Different Foundation toward the fostering of social justice, NASCAR Cup Series driver Bubba Wallace has been named 2020 Comcast Community Champion of the Year, Comcast announced on Friday.

The mission of the foundation is to lift up individuals seeking to fulfill their potential, regardless of race, gender, disabilities or socio-economic status.

Wallace also was an outspoken proponent for the removal of the Confederate flag from any presence in NASCAR racing, which the sanctioning body mandated this season.

“From taking a stand for social justice to fostering an inclusive environment through the Live To Be Different Foundation, Comcast is honored to recognize Bubba Wallace as the 2020 Comcast Community Champion of the Year,” said Matt Lederer, Vice President of Brand Partnerships at Comcast. “Bubba embodies everything this award stands for, and we look forward to standing together as he continues to make a positive impact in our communities and across the sport.”

The Live to Be Different Foundation will receive a $60,000 donation from Comcast in recognition of its outstanding contributions to the community.

“This is a tremendous honor for the Live To Be Different Foundation and me,” Wallace said. “We may be a relatively young organization, but we have lofty goals and high hopes for what we can do in our community. I’m a firm believer that, if we practice those core principles of compassion, love and understanding, we can make an everlasting and positive change. With Comcast’s generosity, we will look to inspire others and help those in need.”