NBC confirms signing of Dale Earnhardt Jr.

Dale Earnhardt Jr. (Photo Greg Engle)

NBC confirmed Monday that NASCAR’s most popular driver, Dale Earnhardt Jr. has signed a multiyear on-air contract that starts in January. Earnhardt announced earlier this year that 2017 will be his last as a full time Cup driver.

First reported by Sports Business Daily, the network confirmed the news via social media channels. A formal announcement was made late Monday morning.

In a press release the company said Earnhardt will be utilized in a number of capacities on NBC’s NASCAR coverage, with specifics to be announced in the coming months. In addition, the agreement with NBCUniversal allows Earnhardt a wide range of opportunities in the company’s media businesses, including movies, television, podcasts, and other areas.

“We are excited to welcome Dale Jr. to our team – both on and off the track,” said Mark Lazarus, Chairman, NBC Broadcasting and Sports. “As a company, NBCUniversal allows for talent to stretch themselves across not just their field of expertise, but across other areas of their interests in the media world.”

“Dale Jr. brings credibility, personality, and popularity to our already winning NASCAR team,” said Sam Flood, Executive Producer and President of Production, NBC Sports. “Giving him a chance to spread further within other NBC Sports Group properties and throughout the company is an added bonus.”

“It is a tremendous honor not only to join NBC Sports next year but to begin a new career alongside people who love NASCAR as much as I do,” said Earnhardt. “To be reunited with Steve Letarte, to be able to call legends like Jeff Burton, Dale Jarrett and Kyle Petty teammates rather than just friends, to be able to continue going to the track and connecting with race fans, it’s a privilege I don’t take lightly. I will devote my heart and soul to this broadcast team and pledge my very best to the millions who watch it.”

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