NASCAR and FOX Sports extend TV contract; add digital rights

FOX remains the exclusive home of The Great American Race through 2022, a title it has held for the last six years and nine of the last 12. (Getty Images)

NASCAR and FOX Sports Media Group (FSMG) announced Monday an eight-year, multiplatform media rights agreement that ensures FSMG’s broadcast of NASCAR racing through 2022.

The new agreement gives FSMG digital rights to include “TV Everywhere” live race streaming of its portion of the season for the first time ever beginning in 2013.

“NASCAR has been in very good hands and has enjoyed tremendous success the last 12 years in large part because of our fantastic partnership with FOX and FOX Sports Media Group,” said NASCAR Chairman and CEO Brian France. “We are thrilled to be able to extend our relationship in such a significant way for our track partners, race teams, and most importantly, our millions of loyal and passionate fans. This extension with FOX Sports Media Group helps position the sport for future growth as NASCAR continues to be an anchor with one of the world’s largest and most influential media companies.” MORE>>>

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