Jimmie Johnson will have a new primary sponsor for the next two years. Hendrick Motorsports announced Sunday prior to the Martinsville race that Ally Financial will be the primary sponsor for the next two seasons, replacing Lowe’s Home Improvement who has been Johnson’s primary sponsor since he became a full-time driver in the Monster Energy NASCAR Cup series.
“This is a proud day for our entire organization,” said Rick Hendrick. “Ally has built a tremendous brand by putting the customer at the center of their decisions and doing things right. In the same way, Jimmie has always put people first and handled himself like a champion in every sense of the word. Ally’s full-season commitment makes a powerful statement about their enthusiasm for him, our program and the direction of our sport. It’s an unbelievable fit, and all of us are thrilled to launch what will be a long and successful partnership.”
Johnson has earned 83 points-paying race wins and led more than 18,000 career laps. He made his record 15th consecutive playoff appearance this season.
“The opportunity to work with a partner like Ally is incredible,” said Johnson, 43, who is signed with Hendrick Motorsports through 2020. “Their commitment to leading in both the workplace and the community is something that resonates with me in a big way. They’ve sent a strong message about how much they believe in me and in our team, and I will do my part to make sure it’s the best investment they’ve ever made. I’m ready to chase more history with Ally on board the ‘48.’”
Ally was formally known as GMAC and has been an associate sponsor in the past under the GMAC banner.
Greg is the author of "The Nuts and Bolts of NASCAR: The Definitive Viewers' Guide to Big-Time Stock Car Auto Racing" and has been published in major publications across the country including the Los Angeles Times, the Cleveland Plain Dealer and the Atlanta Journal-Constitution. He was also a contributor to Chicken Soup for the NASCAR Soul, published in 2010, and the Christmas edition in 2016. He wrote as the NASCAR, Formula 1, Auto Reviews and National Veterans Affairs Examiner for Examiner.com and has appeared on Fox News. He holds a BS degree in communications, a Masters degree in psychology and is currently a PhD candidate majoring in psychology. He is currently the weekend Motorsports Editor for Autoweek.
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