Sprint announced Tuesday that it has informed NASCAR it will not extend the title sponsorship of the NASCAR Sprint Cup Series after the current agreement expires at the end of the 2016 season. According to a release, the wireless company wants to focus more directly on its core business priorities.
“We are proud of our association with NASCAR’s top series but have made the decision not to extend our sponsorship beyond the next two years,” said Steve Gaffney, vice president-Marketing, Sprint. “As we look to the future, Sprint is focused on investing in maintaining a competitive edge and providing consumers with the best value in wireless.”
“Sprint has long benefited from the unprecedented level of brand integration available in NASCAR, and the passionate fan base that is the most loyal in sports. Without question, the NASCAR sponsorship property has been a valuable investment for us and will be for our successor.” MORE>>>