Prior to the Coca-Cola 600 at Charlotte Motor Speedway last week the race sponsor trotted out what it calls the Coca-Cola Family of Drivers. For the first time since the marketing ploy began the seven male drivers were joined by their newest member and the first female driver, Danica Patrick.
While the eight drivers do have the Coke moniker in common, there was one thing that the seven other drivers have that Patrick doesn’t; each has won at least one NASCAR race in his career; Danica Patrick hasn’t even come close. True, her foray into NASCAR is in its very early stages, but the addition to the Coke family of drivers, and the huge check that no doubt goes with it, is indicative of Patrick’s time in NASCAR. So far she has been a marketers dream, signing high-dollar sponsors and bringing one with her from the IndyCar Series. MORE>>>