Peak performance for Bowyer


Clint Bowyer(L), Sprint Cup Series driver, and Michael Waltrip, owner of Michael Waltrip Racing, pose after unveiling sponsorship with Peak Motor Oil during the NASCAR Sprint Cup Series GEICO 400 weekend at Chicagoland Speedway on September 14, 2012 in Joliet, Illinois. (Photo by Jared C. Tilton/Getty Images)

JOLIET, Ill. — Michael Waltrip Racing had positive sponsorship news Friday. Peak Motor Oil has signed on with Clint Bowyer’s No. 15 Toyota as primary sponsor for three races in each of the next three Cup seasons.

In addition, Peak will fill an associate sponsorship role on all three MWR cars for the entire seasons. The deal with MWR won’t affect Peak’s personal services contract with Danica Patrick, who represents the brand in a variety of advertising media.

“We have a number of people we’re very proud to be associated with across a number of sports,” said Bryan Emrich, vice president of marketing for Old World Industries, parent company of the Peak brands. “So Danica’s certainly still a big part of our organization.

“But we’re excited to have Clint and all of Michael Waltrip be on board with us.”


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