JOLIET, Ill. — Michael Waltrip Racing had positive sponsorship news Friday. Peak Motor Oil has signed on with Clint Bowyer’s No. 15 Toyota as primary sponsor for three races in each of the next three Cup seasons.
In addition, Peak will fill an associate sponsorship role on all three MWR cars for the entire seasons. The deal with MWR won’t affect Peak’s personal services contract with Danica Patrick, who represents the brand in a variety of advertising media.
“We have a number of people we’re very proud to be associated with across a number of sports,” said Bryan Emrich, vice president of marketing for Old World Industries, parent company of the Peak brands. “So Danica’s certainly still a big part of our organization.
“But we’re excited to have Clint and all of Michael Waltrip be on board with us.”