Optimistic Montoya

Juan Montoya, driver of the #42 Target Chevrolet, poses with the Coors Light Pole Award after qualifying for the pole position for the NASCAR Sprint Cup Series Pennslyvania 400 at Pocono Raceway on August 4, 2012 in Long Pond, Pennsylvania. (Photo by Jeff Zelevansky/Getty Images)

LONG POND, Pa. — Juan Pablo Montoya paid a visit to the Pocono Media Center on Friday to announce a new deal with Kellogg’s in concert with primary sponsor Target, a promotion that features his likeness on boxes of Rice Krispies, Vrooms and Strawberry Pop Tarts.

Now all Montoya needs to do is find some snap, crackle and pop for his race cars. Though he is 21st in the Cup standings with only two top-10s this season, Montoya is convinced his fortunes with the No. 42 Earnhardt Ganassi Racing Chevrolet are on the upswing.

Nevertheless, Montoya sometimes finds it difficult to be patient with the process.

“We all get frustrated,” he said. “We always have our moments. I will tell you the truth — if you don’t get frustrated, it’s because you don’t care.  I care a lot about this program. We have our good moments, our bad moments, but I know how hard people are working to make this better.

“I’ve worked harder this year than any other year. We really want to come out ahead on this. I think we’ve got a ton of new people in the shop, and we have good ideas. Our starting point was so far off that, to get there, it’s going to be a long road.”

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