Daytona International Speedway announced Monday that the 2013 NASCAR Sprint Cup series next generation racecars will make their debut Saturday night February 16, in an event once known as the ‘Bud Shootout’ but which has been renamed the ‘Sprint Unlimited At Daytona’.
The non-points race which has been the traditional first race of the season for years will have several new elements most which involve fans. Fans in attendance will be eligible to receive special upgraded race experiences from Sprint including roles as Grand Marshal, Honorary Starter, and trophy presenter. Fans can also help deliver the trophy to Gatorade Victory Lane or participate in driver introductions during pre-race ceremonies.
“Sprint is entering its 10th season as title sponsor of the NASCAR Sprint Cup Series,” said Steve Gaffney, vice president of marketing for Sprint said via email. “From the outset, we promised unprecedented access for race fans, and each year we challenge ourselves to honor that commitment in innovative ways. Thanks to the strength of our partnership with NASCAR and Daytona International Speedway, we have designed The Sprint Unlimited so that fans play a major role in all aspects of the event. It is the ideal way to start this milestone season, and we look forward to sharing all of the details later this month.” MORE>>>