Only days prior to Earth Day 2012, NASCAR went on a PR blitz designed to take advantage of the day when many try and draw attention to environmental awareness around the globe.
The PR blitz not only included a release touting all the green initiatives NASCAR has developed recently, but included media avails fronted by NASCAR chairmen and CEO Brain France. While the intention of course, was to show the world how ‘green’ NASCAR has become, one of the media avails didn’t quite turn out as hoped.
While being interviewed on MSNBC, Mr. France pointed out that in celebration of Earth Day, ‘NASCAR will be planting trees’ (To celebrate I will also be mowing my grass). An obviously enthusiastic host Thomas Roberts later quipped, in all seriousness, that the ‘obvious draw for NASCAR is the speed, cars going up to about 500 miles per hour, right? And so, that’s going to burn a lot of fuel. Mr. France, seemingly oblivious to the gaff, agreed with Mr. Roberts. MORE>>>
Greg is the author of "The Nuts and Bolts of NASCAR: The Definitive Viewers' Guide to Big-Time Stock Car Auto Racing" and has been published in major publications across the country including the Los Angeles Times, the Cleveland Plain Dealer and the Atlanta Journal-Constitution. He was also a contributor to Chicken Soup for the NASCAR Soul, published in 2010, and the Christmas edition in 2016. He wrote as the NASCAR, Formula 1, Auto Reviews and National Veterans Affairs Examiner for Examiner.com and has appeared on Fox News. He holds a BS degree in communications, a Masters degree in psychology and is currently a PhD candidate majoring in psychology. He is currently the weekend Motorsports Editor for Autoweek.
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