NASCAR Nationwide Series to become XFINITY in 2015

A general view of the Great Hall during the NASCAR series partnership announcement at NASCAR Hall of Fame on September 3, 2014 in Charlotte, North Carolina. NASCAR and Xfinity announced a deal that will span ten years. (Getty Images)

A general view of the Great Hall during the NASCAR series partnership announcement at NASCAR Hall of Fame on September 3, 2014 in Charlotte, North Carolina. NASCAR and Xfinity announced a deal that will span ten years. (Getty Images)

NASCAR’s number two touring series will become the NASCAR XFINITY Series starting in 2015. NASCAR and Comcast made the announcement Wednesday at the NASCAR Hall of Fame in Charlotte NC. The 10-year term matches the longest single agreement around title sponsorship of any NASCAR national series in history, and is the longest entitlement sponsorship agreement in this series’ history.

XFINITY will become only the third title sponsor in series history following Anheuser-Busch (26 years) and Nationwide Insurance (seven years). The agreement also makes XFINITY an Official NASCAR Partner in the multichannel video programming distributor (MVPD) and broadband ISP categories.

XFINITY is Comcast’s residential service brand and is the nation’s largest video and high-speed Internet provider. The company has increased Internet speeds for existing customers 13 times in 12 years and recently introduced XFINITY on the X1 Entertainment Operating System. MORE>>>

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