NASCAR announced they will make further changes to the new Generation 6 racecars Tuesday. During a conference being held in Detroit, NASCAR officials confirmed that in addition to displaying the names of the drivers on the Gen-6 car windshield, there will also be manufacturer identification present on either side of the driver’s name.
“We believe this will help build the identity of the driver with the race car and their relationship with the manufacturer,” NASCAR president Mike Helton said.
The roundtable, town hall-style conference featured a panel that included Helton, NASCAR VP of Competition Robin Pemberton and NASCAR VP of Brand, Consumer and Series Marketing Kim Brink, as well as executives from Chevrolet SS, Ford Fusion and Toyota Camry. MORE>>>