NASCAR gets a behind the scenes makeover

CONCORD, NC - JULY 15:  (L-R) Robin Pemberton, NASCAR Vice President, Competition Gene Stefanyshyn, NASCAR Vice President, Innovation and Racing Development Steve O'Donnell, NASCAR Senior Vice President, Racing Operations speak to the media at NASCAR Research & Development Center on July 15, 2013 in Concord, North Carolina.  (Photo by Streeter Lecka/NASCAR via Getty Images)

CONCORD, NC – JULY 15: (L-R) Robin Pemberton, NASCAR Vice President, Competition
Gene Stefanyshyn, NASCAR Vice President, Innovation and Racing Development
Steve O’Donnell, NASCAR Senior Vice President, Racing Operations speak to the media at NASCAR Research & Development Center on July 15, 2013 in Concord, North Carolina. (Photo by Streeter Lecka/NASCAR via Getty Images)

NASCAR announced Monday that the sport will undergo changes off the track that the sanctioning body hopes will improve the racing on the track.

Three of the sport’s executives said Monday that in an attempt to improve the core product they have launched a wide-ranging initiative intended to “transform its Competition model.”  The changes will come in four key areas: Governance, Rules, Deterrence / Penalties and Officiating / Inspection.

“This really started back in May or June of last year with Brian (NASCAR CEO Brian France) asking NASCAR to really lead in the technology and innovation space,” said Steve O’Donnell, NASCAR senior vice president of racing operations. MORE>>>

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