NASCAR announced Monday that it is teaming up with one of Mexico’s most powerful stars to collaborate on a full-length comedy movie. Eugenio Derbez is one of Mexico’s most recognizable stars who gained global recognition in 2013’s Instructions Not Included. He was No. 1 on Variety’s Power of Latinos List in 2014 along with actress Sofia Vergara. Instructions Not Included was the most successful Spanish-language release ever in the U.S., grossing $44.5 million.
“I’m really excited about doing a movie with NASCAR,” said Derbez. “They have built an amazing organization with an undeniable fan base. I’m humbled that they want to work with me and think we can do something very special together.”
Benjamin Odell, partner with Derbez’s production company, 3Pas Studios, will serve as producer of the project along with Derbez. Zane Stoddard, vice president of NASCAR’s entertainment, marketing and content development division, will serve as executive producer. NASCAR’s popularity among Latinos has increased in recent years, as drivers such as Cuban-American Aric Almirola and Mexican Daniel Suarez have seen increasing success in both the NASCAR Sprint Cup Series™ and NASCAR XFINITY Series. Derbez raced competitively in Mexico. MORE>>>