Microsoft partners with NASCAR and Hendrick Motorsports

Microsoft will support the upcoming launch of Windows 10 with primary sponsorship of Dale Earnhardt Jr.’s No. 88 Chevrolet SS at Sonoma Raceway on June 28 and Pocono Raceway on August 2.

Microsoft will support the upcoming launch of Windows 10 with primary sponsorship of Dale Earnhardt Jr.’s No. 88 Chevrolet SS at Sonoma Raceway on June 28 and Pocono Raceway on August 2.

Technology giant Microsoft, NASCAR and Hendrick Motorsports announced new multi-year official agreements Monday.  The agreements designate Microsoft as an Official Technology Partner of NASCAR and a major technology partner of Hendrick Motorsports.  Tuesday Hendrick Motorsports unveiled a paint scheme for driver Dale Earnhardt Jr.  The scheme will highlight Windows 10 primary sponsorship of Earnhardt Jr.’s No. 88 Chevrolet SS at Sonoma Raceway on June 28 and Pocono Raceway on August 2.

“NASCAR and Hendrick Motorsports are perpetual innovators in motorsports,” said Steve Guggenheimer, Corporate Vice President, Developer Experience and Evangelism at Microsoft. “This sport demands constant innovation, to have its boundaries pushed, so that the sport delivers the exciting experiences expected by fans. The Windows mobile inspection application we launched last year is a great example of how innovative solutions can push boundaries and make the racing experience even better. We’re looking forward to the next solutions that we can deploy with both NASCAR and Hendrick Motorsports to push each of our organizations forward.”

In a statement the sanctioning body said they and Hendrick Motorsports will adopt the Windows 10 platform and Microsoft Azure to deliver technology solutions to help improve performance on and off the track.  NASCAR and Microsoft first collaborated last season to make car inspections more efficient and improve communication among NASCAR officials in the garage. NASCAR says that by using the Windows mobile inspection application, the sanctioning body has reduced the time it spends examining cars prior to races nearly in half. Officials are also able monitor in real-time the progress of each race car as they are inspected for safety and competition-specific regulations.  MORE>>>

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