Daytona Rising officially opens with ribbon cutting ceremony

International Speedway Corporation Chairman Jim France and Chief Executive Officer Lesa France Kennedy cut the ribbon officially opening DAYTONA Rising Tuesday January 27, 2016.

International Speedway Corporation Chairman Jim France and Chief Executive Officer Lesa France Kennedy cut the ribbon officially opening DAYTONA Rising Tuesday January 27, 2016.

After nearly three years, Daytona International Speedway officially opened its new motorsports stadium Wednesday. International Speedway Corporation Chairman Jim France and Chief Executive Officer Lesa France Kennedy cut the ribbon officially opening the new complex. Fans attending this weekend’s Rolex 24 At Daytona will get the first look at the new stadium.

“This is an incredible day for our entire organization, the motorsports industry, our partners and fans,” said International Speedway Corporation Chief Executive Officer Lesa France Kennedy. “We’re extremely proud to begin a new chapter at the historic Daytona International Speedway.”

The $400 million redevelopment project called DAYTONA Rising, broke ground in July 2013 shortly after the NASCAR Sprint Cup race.

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