(By Greg Engle)
Posted: Tuesday,July 28th, 2009
(By Greg Engle, NDN Editor)
A week after DeWalt Tools announced they will not return as sponsor of Matt Kenseth’s Roush-Fenway Racing Ford next season the team will announce this week that Crown Royal will take over as primary sponsor for up to 20 races in 2010 according to team sources and Jayski.com.
Kenseth debuted in NASCAR’s top tier series in 2000 with DeWalt and won the 2003 Series championship. DeWalt was the primary sponsor for Kenseth’s entire Cup career to this point.
“I’ve got a lot of great friends at the company,” Kenseth said. “I’ll continue to have a lot of great friends at the company, but certainly it’s disappointing we couldn’t figure out how to make all of that work and keep it all together somehow.”
(Left to right) Matt Kenseth and Robbie Reiser celebrate their first NASCAR Sprint Cup Series win in the 2000 Coca-Cola 600 at Lowes
The loss of the sponsorship wasn’t a surprise to Kenseth.
“DeWalt was looking to sell some of the races this year on a part-time basis and knew they needed help next year,” Kenseth said. “Even if they came back we knew it wasn’t gonna be a full season and that they were gonna need help and probably need help for half a season or something like that until, hopefully, the business turned back around and that type of thing, so I know we’ve been looking for some time and they’ve been talking to a lot of different companies.”
The sponsorship for the remaining races will be split among several sponsors and is currently being finalized according to team sources.
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